The Statement of Intent LR

-

 Statement of Intent feedback and learner response


Comments for AQA:

 

  • This is a largely clear statement of intent that shows a good concept that matches the TV crime drama / TV listings magazine brief. It fits the target audience appropriately and feels like a ‘Netflix style’ show.
  • Media language elements are considered in places (e.g. narrative, lighting, setting, sound) but without the depth of meaning / connotations required for the top levels. Very little reference to camerawork or editing – it is difficult to tell from this statement exactly what the three-minute extract will include or how it fits into the wider TV drama series.
  • Representation is addressed with some reference to media theory but more detailed reference to the planned production work and how it links to theory required for higher levels. Reference to Gauntlett/masculinity is unclear.
  • Audience is clearly addressed and is a strength of the statement with use of theory (Blumler & Katz) although again lacking the depth or sophistication for the top levels. E.g. would a text really appeal to strugglers and succeeders? They feel like quite radically different audiences.
  • Digital convergence briefly touched on with reference to streaming and consumption but more links between video and print elements would help here. Print element of brief is lacking and will need to be covered in later draft of statement.

 

Feedback:


  • There is the basis of a good statement here – you clearly have a concept here that meets the brief and it definitely feels like a Netflix show. Currently the statement isn’t at the same level as the concept but you can definitely change that by redrafting.
  • Layout: I’d strongly recommend using subheadings and bullet points. This will help save you words in the word count (e.g. the bit where you introduce Roland Barthes you are using quite a few words unnecessarily).
  • You address elements of media language but don’t always cover how and why which are the critical elements in a statement of intent. E.g. explaining what connotation you are creating and why you need to communicate that to the audience. Camerawork is also lacking – I’d recommend talking about a few key shots if you can. 
  • Also in terms of media language, the print element of the brief is lacking but you may want to rectify this in the final draft when we focus on those pre-production elements after Christmas.
  • Representation is solid but I’d like you apply the theories at a deeper, more sophisticated level.
  •  You may also want to reconsider the Gauntlett element as I’m not sure that works. You could also discuss stereotypes and crime drama conventions/conventional characters here too.
  • Audience is stronger but look over the psychographics as I’m not sure a text would appeal to those three groups in particular? Consider bringing in some other audience theory too.

Three improvements/changes 

  • Structure
  • Audience
  • Representation

Comments

Post a Comment

Popular posts from this blog

Postmodernism in music video: Blog tasks

-
  Media Magazine Theory Drop - Postmodernism 1) How does the article define postmodernism in the first page of the article? If modernism is beginning to question authority, then postmodernism is making fun of authority to its face. Postmodernism takes this concept of questioning traditional structures, representations  and expectations and pushes things a step further. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'? In 1967 the French literary critic Roland Barthes released his essay The Death of the Author. In it, he challenged tradition when he said that a writer’s opinions, intentions or interpretation of their own work are no more valid than anyone else’s. To give a simple example, this means that just because Ridley Scott thinks Deckard is a replicant, doesn’t mean that you, the viewer, have to think  this if you don’t want to. Readers are  free to interpret a work however they choose, irrespective of what the cre
Read more

Summer Project: coursework planning:

-
Summer project tasks 1) Research: TV crime drama extract analysis  How To Get Away With Murder: Narrative and genre In terms of the tv crime drama genre it is mainly viewed by the older generation however because the show involves a narrative of law students it gained a lot of attraction from college/law  students across the world, which skyrocketed the viewer age.  show starts off with an introduction to a criminal law course, throughout the seasons the audience is able to identify the irony between the law class and what they have to go through in order to actually get away with murder. The narrative is then communicated to the audience through varies flashbacks at the start of each season and working its way through to the very last episode of the said season to showcase the whole event in one piece rather than in fragments. By doing so audience are left into a cliffhanger each episode causing them to binge watch the show as the crime drama genre has always been some what a game the
Read more

The Specials - Ghost Town: Blog tasks

-
  Background and historical contexts 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? Formed in 1977 and arguably the most influential band of the UK’s  2 Tone Ska  scene, “Ghost Town”, a skewed ska oddity, was written by Jerry Dammers, The Specials’ keyboardist and released in June 1981. It was their last song before splitting up and reforming as The Special AKA and stayed at the top of the UK charts for three weeks. It’s an odd, eerie song, nodding to pop convention and sitting wilfully outside of it. It’s included, in passing, in Dorian Lynskey’s beautifully written book on protest songs,  “33 Revolutions Per Minute” , but unlike the band’s “Free Nelson Mandela” does not merit its own chapter. Perhaps because “Ghost Town” cannot be “placed”. It’s not explicitly against any one event. It does not exhort its listeners into any one particular political view. It is not part of any one social movement for change. It is, rather, a stealth protest s
Read more